i am a Designer.
Design thinking, on the highest level, is a way of reframing the way you look at the world and deal with issues, and the main thing is this idea of empathy.
- Dr. Bernard Roth
i am a Designer.
Design thinking, on the highest level, is a way of reframing the way you look at the world and deal with issues, and the main thing is this idea of empathy.
- Dr. Bernard Roth
Design thinkers focus on User needs
Design thinking is an essential tool for simplifying and humanizing. It can’t be extra; it needs to be a core competence.
Design thinking is normally applied by people who are trying to create a new product, solve a social problem, or meet a customer need. There’s a shift under way that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.
To get started, design thinkers focus on five steps, but the first two are the most important. Step 1 is to empathize — learn what the real issues are that need to be solved. Next, define the problem — a surprisingly tough task. The third step is to ideate — brainstorm, make lists, write down ideas and generate possible solutions. Step 4 is to build a prototype or create a plan. The final step is to test the idea and seek feedback from others.
Design thinking has helped me identify the obstacles that were stopping me from achieving my goals, and it’s helped me reframe my problems to make them easier to solve. As a result, the design thinking uses empathy to shift their focus to the actual problem. It empowers us to observe behavior and draw conclusions about what people want and need.
User Experience
User Experience
Asurion Memories App
Automotive Demo App
Epocrates App
Think of UX as preventative care
User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.
Good design examines every customer touchpoint, maps out possible scenarios, identifies potential problems, and implements solutions before they arise. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own and use.
True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
User experience is not a differentiator anymore; it’s a necessity. This means companies of all shapes and sizes will soon have at least one professional in charge of overseeing the user experience of its products and services.
As corporate leaders become aware of the power of design, many view design thinking as a solution to all their woes. But design doesn’t solve all problems. It helps people and organizations cut through complexity. It involves a person's emotions about using a particular product, system or service. It’s great for innovation. It works extremely well for imagining the future.
Event Branding
Event Branding
THE POWER OF A BRANDED EXPERIENCE
Imagine face-to-face meetings with customers over the course of several days. Imagine multiple positive touchpoints with your target audience. Imagine conversations focused on your brand and its benefits — with no competitors in sight.
An event theme can transcend the event. It can lead and inform a yearlong marketing campaign. A theme can make it to the boardroom and into dinner conversations. These are the benefits of an owned, branded experience. It’s the brand equivalent of surround sound.
VISUALLY DELIGHT ATTENDEEs
A branded event should inspire and delight. When the visual design is unexpected and immersive, it makes a lasting impression. Innovative design differentiates your event and sends a message that your brand is above and beyond.
RESONANT BRANDED EXPERIENCES
Many events are missed opportunities because they aren’t branded. They become routine annual get-togethers, instead of memorable brand experiences. I believe an event should have a strategic message that drives a clear call-to-action.
BRING PEOPLE
TOGETHER
A single visual can inspire and unite people from a variety of backgrounds and with a variety of goals. Strategic design can speak volumes, no matter the message.
IMPACT 2013
VMworld 2011