Never miss a moment. Everything changes, but memories last forever.

The Asurion Memories app gives you a quick and easy way to automatically backup and preserve the photos and videos you love. It’s also a great way to free up more storage on your phone for apps, music, and even more photos and videos. With some of the fastest upload speeds in the industry and ample storage space, Asurion Memories puts your entire collection at your fingertips and ready to share whenever you want.

• Automatic: Backup is seamless any time the app is running with no need to plug into a computer.
• Storage: Includes unlimited storage for photos and videos.
• Speed: Lightning fast upload speeds that won’t leave you lagging.
• Security: Encrypted with bank-level security for complete privacy.
• Restore: Simply tap ‘Download’ to restore backed up items to your device.

Product: Launch MVP in July 2016, continue to add new partners and various feature discoveries and deliveries
Company: Asurion

Team: Product Design Lead (me), 3 UX Designers, 4 Product Managers, 24 Engineers

Platforms: iOS and Android
Date: 2016 – 2018

Function: Senior Manager, Product Design (Product Design Lead)
Role: Product Strategy, Product Road Map, User Research, User Journey Map, Interaction Design, Prototyping, User Testing, Visual Concepts, Visual Design, Style Guide, Assets for iOS and Android, Iconography, Illustrations, Branding, App Logos and App Name for various carriers

Memories Multi-App Strategy

Asurion help customers enhance their life through their technology every day. We offer mobile protection plans for various carriers such as Sprint, AT&T, Verizon, and other international carriers. When customers enroll in this mobile protection plan, this photo and video backup service will be included.

Asurion Memories is our version of the app. However, our team brands each carrier with an app name, logo, and primary color palette through our multi-tenancy portal. The rest of the app will not be configurable. This strategy enables us to launch new partners within days instead of months.

Customer Needs and Painpoints

Business Challenges

MEMORIES PRODUCT TEAM

MEMORIES MVP LAUNCH

SPRINT GALLERY LAUNCH

SPRINT GALLERY EARLY RESULTS - NOVEMBER 2016

released NEW FEATURES in November 2016

Memories 1st Year Anniversary Stats — AUGUST 2017

A/B Testing Notifications for various Types of COntent

User Research

Understanding: Why do people take photos?

Competitive Analysis

Synthesizing Data

Co-Developed Personas

Interviews and activities

Gathering Customer Stories

Customer Snapshots

customer experience maps + Opportunity Trees

5-Day Design Sprints — 2017

Brainstorm, gather notes, jot down rough ideas, sketch out solutions, vote on concepts, and storyboard user scenarios.

Prototype concepts, recruit users, and conduct qualitative user testing with 7 participants.

New Discoveries — Fall 2017

Quantitative and Qualitative USER TESTING

The best results come from testing no more than 5 users and running as many small tests as you can afford. Therefore, 7 users is enough since 80% of user errors will occur 30% of the time.