I am a product design lead who is passionate about branding and user-centered design. My specialties include brand strategy, interaction design, and visual design for various platforms. More importantly, I am enthusiastic about simplicity and elegance when designing the customer experience from end-to-end, from discovery to development.
My professional experience includes five-years of agency experience in working with startups and small businesses to industry leaders such as Apple, Applied Materials, Charles Schwab, and VMware. Additionally, my most recent work in the last five-years includes designing mobile apps for healthcare at AthenaHealth and mobile phone insurance at Asurion. While I was at Asurion, I created a photo and video backup app from the ground up and built a 15-person design team as the first designer in the San Mateo office. Today, I am inventing new data science techniques to disrupt the insurance industry for a startup called HiRoad.
As a designer, I have a versatile set of skills and expertise. I am eager to keep up with the latest trends that help improve people’s experience with products and technology. Furthermore, I am passionate about producing real products with a focus in human-centered design and using empathy to solve customer problems.
I graduated with two Bachelor of Fine Arts in Graphic Design and Photography. The program only allows 25 of 100 students each year. Self-determination, persistence, and dedication enabled me to graduate with Magnum Cum Laude. Since the beginning of my education, I have always been prestigious at reaching my goals and an over-achiever when delivering projects.
When I am not designing, I am either taking photos while traveling the world, swimming in the depths of the ocean, snowboarding the slopes, hiking around the neighborhood's recreational parks, or raising my daughter with my husband. Feel free to say hello if we ever cross paths.
EXPERIENCE
Blue Owl / Hi Road • San Francisco, CA
Senior Product Designer, Jun 2018 – present
Asurion • San Mateo, CA
Senior Manager of Product Design, Mar 2016 – May 2018
AthenaHealth / Epocrates • San Francisco, CA
User Experience Designer, Oct 2014 – Mar 2016
Apple / SolutionSet • Cupertino, CA
User Interface Contractor, Jun 2014 – Oct 2014
Larsen Design • Menlo Park, CA
Senior Designer, Sep 2013 – Jun 2014
Designer, Oct 2009 – Sep 2013
Tawnee Rabuco Design • San Francisco Bay Area
Principle, 2009 – 2012
Dreyfus Sotheby's International Realty • Palo Alto, CA
Designer, Sep 2009 – Oct 2009
San José State University • University Advancement • San José, CA
Graphic Designer, Oct 2007 – Sep 2009
Bath Accessories Company • Hayward, CA
Graphic Designer, Jul 2006 – Sep 2007
Corporate America Investments • Union City, CA
Marketing Coordinator, Jun 2005 – Apr 2006
EDUCATION
Bachelor of Fine Arts (BFA) in Graphic Design • San José State University • 2009 • Magna Cum Laude Honors
Bachelor of Fine Arts (BFA) in Photography • San José State University • 2009 • Magna Cum Laude Honors
Associate of Arts (AA) Degree in Liberal Studies • Chabot College • 2003
SKILLS
• Master in Adobe CS and CC: Illustrator, InDesign, Photoshop, Muse, Acrobat
• Proficient in Sketch, Omnigraffle, InVision
• Expert of Keynote and MS Office: Word, Excel, PowerPoint, Outlook
• Basic HTML and CSS programming
• Adequate knowledge of After Effects, Principle, Flinto
• Proficient in design for iOS and Android platforms
• Fluent on both Mac and PC platforms
• Expert with 35mm, medium format, 4-by-5 view camera, black and white, digital, studio lighting, strobes
• Specialize in alternative processes: polaroid transfers, cyanotype, van dyke, gum arabic bichromate
EXHIBITIONS AND PUBLICATIONS
• Consuming Fire Series, published in Cæsura, poetry book, 2010
• Consuming Fire Exhibition, photography show, Juniper Networks, Santa Clara, October 2009 – April 2010
• Action Action Action, San José State University, BFA Graphic Design Senior Show, May 2009
• Consuming Fire Exhibition, San José State University, BFA Photography Senior Show, November 2008
PERSONALITY
Analytical, organized, empathetic, self-motivated, collaborative
Sincere, fearless, ambitious, persistent, dedicated, passionate
EXPERTISE
Branding
User Experience
Ideation
Storytelling
Design Thinking
Web Design
Event Branding
Visual Design
Mobile Design
Prototyping
Interaction Design
Wireframes
Typography
Iconography
Graphic Design
Photography
MY PROCESS: HUMAN-CENTERED DESIGN
My design process includes a blend of various of methods in order to first define the right problem to then solve the right solution.
Human-Centered Design: Inspiration. Ideation. Implementation.
Agile development: Learn. Build. Test.
Dual-track process: Discovery feeds delivery.
The 5-D's process: Discover, define, design, deliver, and deploy.
Design thinking process: Empathy, define, ideate, prototype, and test.
I would love to hear from you.
Whether you have a business inquiry or just want to say hello, please do not hesitate to be in touch. If you wish to contact me, please...
Email me at designer.tawnee@gmail.com
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