These guidelines introduce a visual system for Schwab Intelligent Technologies™ (SIT),a new ingredient brand under the Charles Schwab umbrella. SIT distributes and supports Schwab’s OpenView products: Schwab OpenView Gateway™ and Schwab OpenView WorkFlow Library™. These tools let Schwab RIA software and third-party applications share and integrate data.
The visual system includes the SIT logo, OpenView product logos, and a brand hierarchy, along with typography, color palette, graphics, and rules for usage. It draws on the corporate brand to maintain a family relationship, while creating a distinct image that communicates efficiency, integration, and the active flow of data. We’ll use it for all communications about the new company from Schwab and SIT.
SIT has a sister company, Schwab Performance Technologies® (SPT). SPT markets PortfolioCenter®, PortfolioServices, and Schwab OpenView Integrated Office™. These products also let different software platforms share data, but are used by a different set of customers and have their own visual identities.
Project: Schwab Intelligent Technologies Brand
Client: Charles Schwab
Agency: Larsen Design
Team of Four: VP of Creative, Designer (me), Writer, and Account Manager
Date: 2012
Function: Designer
Role: Guidelines
