Platfora's mission is to empower customers to transform their businesses into Fact-Based Enterprises. 

Platfora processes raw data in Hadoop and gives Business Analysts visual self-service Big Data Analytics to go from events, actions, behaviors to business facts, today. Platfora software deploys in the data center or in the cloud, net to your Hadoop cluster. 

The company asked us to re-skin the website within the existing technical framework. Our team created modern and engaging visuals to support the company’s reputation for Big Data Analytics. 

Project: Visual Concept for Website Refresh
Client: Robert Half Technology
Agency: Larsen Design

Team of Five: Creative Director, Two Senior Designers (including me), Account Manager, and Project Manager
Date: 2014

Function: Senior Designer
Role: Visual Concept, Illustrations, and Layout

CONCEPT 

For one of the concepts, our challenge was to use the company's current branded imagery and revise the navigation. For each concept, we mocked up the visual language on a few different deliverables in order to demonstrate the variability and scalability. For this particular project, we use a website, powerpoint, and signage as ways to prove out the concept on the deliverables we were asked to rebrand. 

Website

Powerpoint

Signage

Final Design

The other challenge for this project was to create new imagery for the company brand along with new navigation for the website. We convinced the client to go with this modern look with a duotone colorized gradient. It was more refreshing and professional. Moreover, the navigation for the website is clear and concise with two levels of primary and secondary navigation.