Applied Materials creates an exclusive, proprietary event to generate multiple positive touchpoints with the target audience. We developed a visual and verbal theme for the Applied Materials Innovation Summit to be held in its facilities in Xi’an, China.

The challenge was to build on the visual style of similar events the company hosted elsewhere in the world, but make it unique to Xi’an. We created logos for the event in both Chinese and English, as well as wayfinding signage to direct attendees through the R&D facility. With smart signage, a complicated industrial building was transformed into a fascinating display of Applied Materials technology.

The results were a huge boost to Applied Materials as a competitor in the solar power industry. A survey of attendees showed that 90 percent of respondents felt the event made it clear that Applied Materials was an industry leader, and 71 percent were more inclined to buy Applied Materials products after attending.

Project: Visual Look + Feel for Annual Conference
Client: Applied Materials
Agencies: Larsen Design and Splash Events

Team of Four: VP of Creative, Designer (me), Account Manager, and Writer

Function: Lead Designer
Role: Visual Theme Concept, Logo Lock-ups, Signage, Email Invite, Save the Date Postcard, Notebook, Speaker Bios, PowerPoint, Folder, Welcome Packet, Name Badge, Letterhead, Polo Shirt, and Handouts

Xi'an INNOVATION SUMMIT 2011

INNOVATION SUMMIT 2010

Baccini’s acquisition by Applied Materials in 2008 combines state-of-the-art Baccini printing products and technologies with Applied’s global infrastructure and 40-year expertise as the world’s leading equipment supplier for semiconductor, LCD, and solar — ultimately helping customers around the world accelerate their efficiency and productivity roadmaps with better, faster, more cost-effective manufacturing lines.

In 2010, we developed a visual and verbal theme for the Applied Baccini Innovation Summit to be held in its facilities in Treviso, Italy. The challenge was to make the visual style unique to Treviso, but also similar to the other events hosted elsewhere in the world. We developed logos and smart wayfinding signage to direct attendees through the R&D facility. With a vibrant and robust theme, a complex industrial building was converted into a captivating display of Applied Materials technology.

Project: Visual Look + Feel for Annual Conference
Client: Applied Materials
Agencies: Larsen Design and Splash Events

Team of Five: VP of Creative, Senior Designer, Designer (me), Account Manager, and Writer

Function: Designer
Role: Visual Theme Concept, Logo Lock-ups, Signage, Invite Email, Notebook, Speaker Bios, PowerPoint, Folder, Welcome Packet, Name Badge, Letterhead, Polo Shirt, and Handouts