Greg McKeown and Larsen collaborated together to brand his new company THIS, a leadership and strategy design agency headquartered in Silicon Valley.
Greg teaches leaders how to build agile teams who can perform independently and intelligently. The workshops are designed for the leaders to be interactive and interesting by preparing them to draw, debate, share, vote, discuss, think and think again. He will challenge them to rethink their role as a leader and adopt a new mind-set of management to take their organization to the next level.
Since he advises senior executives and their teams in companies that include Apple, Google, Facebook, and VMware, we utilize his illustrations in his brand with a white-board drawing approach to reflect the core aspects of these thought-provoking exercises. This artistic style is intriguing, interactive, and unique while still maintaining professionalism in a modern way.
Project: New Website and Branding
Client: Greg McKeown
Agency: Larsen Design
Team of Three: VP of Creative, Designer (me), and Producer
Date: 2011
Function: Lead Designer
Role: Visual Concept, Design, Production, and Assets
Live Site: www.GregMcKeown.com
